Frequently Asked Questions
Why Red Hot Mobile Billboards?
There are many really great reasons, here are a few – Unlike TV, Radio & Print ads you cannot turn it off, change the station or throw it away – Mobile billboards are on the road in traffic and are highly visible. You can focus on a specific geographical area, another words target your clients. Mobile billboards are recognized within the industry to be the most cost effective method when advertising out-of-home.
What type of businesses benefit the most from using mobile Billboards?
The fact is all types of businesses have been known to advertise on trucks and benefit from this highly visible exposure. Mobile billboards are great for Grand Openings, Event Promotions, Brand Awareness, Sales/Promotions, Services, Political Campaigns and overall Guerrilla Marketing. Its businesses that offer consumer oriented products and services and sell to the public in general, benefit most from mobile advertisement.
What do your Red Hot Mobile trucks look like?
Red Hot mobile Marketing trucks have a total of forty positions, 10 on each side, 10 on the back and 10 over the cab. Each side is equipped with a computerized state of the art ad scrolling system which allows us to maximize the exposure of your business. Where do the trucks travel on a daily basis? Red Hot Mobile trucks are designated to a specific market or grid as we call it. These grids are determined by population density, Demographics and High Traffic areas. Red Hot Mobile Marketing uses the Department of Transportation for car count figures and County Records for population information.
What do the trucks do all day?
Red Hot Mobile Marketing trucks spend 75-80% of their time driving within their specific grid. While driving them our focus is on making mostly left hand turns, the reason for this is simple, left hand turns mean they are sitting in traffic and sitting in traffic means lots of visibility. They also focus on red lights – to you and I yellow usually means speed up – to our drivers yellow means slow down so they end up in pole position – this allows the truck to be more visible. The remaining 20-25% of the day the truck parks on high visible intersections. What are the hours that the trucks are on the road? The standard hours for the trucks are Monday through Friday from 6:45 am until 5:45pm. Night routes, weekends and special events are available upon request.
How do I know where the Red Hot Mobile truck is with my advertisement?
Red Hot Mobile Marketing trucks are equipped with GPS. Any client can request at any time a report regarding the vehicle their advertisement is on. The report will provide detailed information such as roads traveled, time traveled, parked position and time parked as well as traveling speed.
What are the rates?
Pricing is based on total spots and length of agreement. Generally spots range from $189 per month to $1589 per month.
How long does it take to get an advertisement on the truck?
We prefer at least 1 week. However we can get a campaign on the road within 2 days.
Can I request a specific area where I want my advertisement to travel?
By special request we can saturate a specific area that targets your customer and overlap ourselves to help your campaign. Red Hot Mobile Marketing will always try to accommodate its client needs.
How many people will see my AD?
The amount of impressions an advertisement receives is based on the grid selected. That being said we estimate that the average truck in any one of our grids will be seen between 35,000 to 55,000 times daily.
What can I advertise?
Red Hot Mobile Marketing accepts advertising for most products and service. We promote for businesses and reserve the right to refuse advertising on our truck that is deemed in non-compliance with our advertising guidelines and community standards.
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